From the category archives:

Copywriting

What Do You Do When You Run Out of Knowledge?

Bloggers have a distinct disadvantage.
When someone hires an expert in — oh, let’s say marketing — that expert can dispense the same information she did for the last client.
And the client before that one. And the one before that.
Not bloggers. Blogging is about breaking down everything you know into bite-sized chunks so that people [...]

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10 Proven Steps to Snag a Guest Post on an A-List Blog

Guest posting is the “in” thing. It’s the newest craze. All the kids are doing it!
You’ve heard it time and time again — guest posting is the best way of promoting your work. So why haven’t you become part of the hip crowd yet?
I know why. You’re scared of rejection. You’re not sure if you [...]

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How to Give Yourself a First-Class Online Business Education

When I first had the insane brilliant idea to start a business and get out of the alleged safety of the corporate world, I started by reading everything I could find.
I wish I could remember where the thread started for me. It might have been Dan Kennedy, it might have been Michael Port, it could [...]

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Start an embedded YouTube video at a certain timestamp

In a previous post I covered how to link to a specific timestamp in a YouTube video. The short version looks like this:
http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s
The “#t=31m08s” takes you to 31 minutes and 8 seconds in a video. I just found out that you can also start embedded videos at a certain timestamp.
To do it on an embedded [...]

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Calling for link spam reports

Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us [...]

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Give and Grow Rich: The Power of Focused Generosity

There are two kinds of people on the Internet: the greedy and the generous.
The greedy want you to pay for everything. Every link is an affiliate link. Every recommendation has a profit motive. The really good content is locked away until you fork over some money.
The generous want to give you everything free.
It never occurs [...]

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Final Lessons Learned from One of the World’s Highest-Paid Copywriters

This is the final installment of a three-part series on how to translate advice from marketing guru Dan Kennedy to a new online environment.
One of the smartest things any online marketer can do is to study the “old school” guys who wrote direct mail, magazine ads, and other artifacts of advertising history.
Why? Because it took [...]

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The Critical Mistake that Keeps Bloggers Broke

How I used a blog to attract thousands of subscribers my first week.
Why I make six figures and you don’t.
How I quit my day job and now I work all day in my robe and slippers while my wife brings me lattes.
Ever seen headlines like these before? Find them at least a little compelling?

Like [...]

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