From the monthly archives:

September 2009

Studying a study

[A couple things to note: 1. This is a purely personal blog post--like other blogs posts I do, I haven't run it by anyone else at Google. 2. I'm writing it quickly because I have a lot of work to do. If I get something wrong, please let me know and I'll correct it.]
This morning [...]

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Beyond Headlines: How to Get YourAudience to Read Every Word

Whether you’re trying to get on the front page of Digg or just angling for a sale, writing magnetic headlines that grab your readers’ attention is everything.
But once you have their attention, you need them to read every word that you write.
You need to craft an opening made up of an [...]

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S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity

Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work.
But it doesn’t have to be. Anyone can write faster if they follow a 5-step formula for writing [...]

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Hiding Prices #2 – What Makes Something Affordable To Us?

In this series we’re asking why some marketers hide their prices, and whether you should do the same. In Hiding Prices #1, I explained that most people skim a sales letter to find a price, because they want to know the answer to the question, “Can I afford this?”
However, affordability is a “fuzzy” issue. It [...]

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Hiding Prices #1 – Should You Hide The Price Of Your Product?

When selling products online, a growing trend I see in some niches is to hide the price of the product. In other words, the visitor has to click the order button to find the price. In some cases, there is no price at all, and you have to contact someone to find out the cost.
On [...]

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Top 10 Blogs for Writers 2009

We’re honored that Copyblogger has been chosen as the top blog for writers for the fourth year in a row. Thanks to Michael Stelzner for the nod, and for holding this terrific competition.
Here are all the winners with Michael’s commentary. If you’re interested in writing online, you’ll get a lot out of adding [...]

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How I Got 294 Comments on One Blog Post

How’d you like to learn how to get a massive amount of comments on one blog post?
Better yet, what if you could use those comments to convince your readers to buy your products or services?
Because you can. In this post, I’m going to take you behind the scenes of a strategy Laura Roeder showed me [...]

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Copywriting Success Summit 2009 (Plus a Generous Gift)

So last year I screwed up.
I was one of the presenters at Copywriting Success Summit in 2008, and did a bit about using social media to build a freelance copywriting business.
It was such a broad topic, and I tried to cram it all in within a limited time frame. So naturally it ended up an [...]

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