From the monthly archives:

November 2009

Here’s Hard Data for Headlines that Spread on Twitter

Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.
When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can [...]

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Does Speech Recognition Software Really Work?

One of my favorite posts from around the web last week came from our own Associate Editor Jon Morrow. He recorded a 20-minute video post for Problogger about how he works with speech recognition software to do all of his blogging.
I do an awful lot of writing every week, and I’ve been thinking about trying [...]

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10 Things to Be Grateful For

I’ll admit it. I have a soft spot for Thanksgiving.
First, because it’s an excuse for me to bake for three days. (If you need a last-minute recipe for the world’s best chocolate cream pie, I’ve got you covered.)
And second, because it reminds me to quit grumbling and start noticing all of the amazing stuff I’ve [...]

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Are You Getting Off Track With Your Readers?

I’ve been seeing something happen frequently among my fellow bloggers lately, but it’s most obvious to me when I receive offers to guest post on my blog.
Someone pitches me a great idea. Brilliant, in fact. An idea that interests me and one I feel will interest my readers as well. So I say yes. [...]

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The Eminem Guide to Becoming a Writing and Marketing Machine

Ten years back, my soon-to-be wife, Cindy, and I first noticed the bombarding beat for Marshall Mather’s “My Name Is.”
“What an ass,” I said as the two of us sat to watch the Grammies a year later. “It’s sad he can sell so many records just by being vile. Really, how much talent can that [...]

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Ripping Apart The “Prevention” Example Sales Letter (Part 1)

Last post I shared with you a PDF file called The Greatest Sales Letters Of All Time, edited by John Jantsch. (You can download it here if you haven’t already done so.)
Today, let’s go through one of the sales letters, to see why it worked so well. The one I’d like to review is Sales [...]

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The Art of the Paragraph

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.
You’ve seen it:
You open a book, and the whole page is one long block of text.
Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t [...]

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Live-blogging the Google Chrome OS event

I’m sitting in a room at Google waiting to hear more about Google Chrome OS. You can watch the webcast along with me if you like.
For starters, here’s what Google announced about Chrome OS back in July. At that time, Google called out “speed, simplicity and security” as the key ideas behind Chrome OS. Google [...]

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